‘Boundaries’ is our new cinema ad for Drinkaware for the Leith Agency via MTP. A timely reminder to audiences pre-Xmas parties that acting like a drunken letch is not a good look! We took a purely typographic approach and explored virtually projecting it over an array of 3D models to add a sense of disorientation and unease. As a cinema release it also gave us the opportunity to really push the sound design spatially via a Dolby surround mix. YouTube and Spotify versions are also now being pushed out in support of the main campaign.
Creative by Mike and Fletch at the Leith, with Radio One’s Mista Jam delivering the direct and punchy voiceover and Benji Merrison the abstract soundscapes with final mix at Factory, London.