Sir Chris Hoy: How to Win Gold – TV titles and graphics


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    Sir Chris Hoy takes us on his amazing journey from a cycling club in Edinburgh to multi-Olympic success; demonstrating just what it takes to win gold.

    The documentary features interviews with Andy Murray, Sir Steve Redgrave, Rebecca Adlington and The Flying Scotsman himself, Graeme Obree. It also shows Hoy losing a game of chess to boxer, Lennox Lewis.

    “a fascinating and well-made piece of television”

    The Telegraph

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    Concept and design of the title sequence and in-programme animations were completed by ISO with additional character animation by Will Anderson. The visual approach takes it cue from the ideas found in The Chimp Paradox written by sports psychiatrist, Prof Steve Peters’.

    Peters helped Hoy overcome the pressures of competing by “caging the chimp”, a term he coined for the part of the mind that triggers irrational reactions.

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