Concept, direction and post-production of the channel identity, idents and all screen graphics packages for the launch of E4’s dedicated music channel.
The identity was conceived as a (tongue in cheek) look at behind the scenes in E4 Music’s Headquarters. No MP3 players here please.
The green screen film footage of the glamorous E4 Music technicians were comped into specially built 3D environments. Graphics included effects animation, template systems and a specially created font.