UAE Pavilion Milan Expo — Online design and digital strategy

UAE / Fraser Randall

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    ISO have developed the digital strategy and master design for the online platform for the UAE Pavillion at Milan Expo.

    The master plan for the multilingual web platform and integration with the Pavilions interactive exhibits was developed over 6 months with the client team and designers at Land Design and Foster + Partners, architects for the project.

    Accessible in three languages (English, Italian and Arabic), the site showcases state-of-the-art pavilion design, provides statistics on the United Arab Emirates, gathers films from previous UAE Pavilion Expos and the downloadable press materials. The site design was conceived as a radical departure from previous UAE online work, with the aim to give it a more contemporary, international feel and make much more use of rich media.

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