The Museum of Science and Industry in Chicago, home to the world’s first high speed streamlined electric train – The Zephyr – has reopened with an impressive revamped gallery space. We created a series of large panoramic films to enhance the visitor experience and bring the incredible ‘Silver Streak’ to life.
‘West Wind Vista’ is a dramatic display that runs the full 50 metre length of the train. The main sequence is an expressive interpretation of the visual style of aerodynamics, the secondary sequence looks at the visual style of art deco design and aerodynamics as an abstract form. Accompanied by a bespoke 7:1 soundscape, they reinforce the feeling of travel and movement, creating a dynamic backdrop for the impressive centrepiece of the gallery.
Exhibition design by Casson Mann, Sound by Giles Lamb, Image © MSI Chicago
SXSW 2021 kicks off today and, for the first time in its history, will take place completely virtually. We were due to head out last year to showcase our VR installation ‘7 Sirens’ but the festival was cancelled with just a week to go.
In 2013 we made our first trip out to Austin to see our online project ‘The Gallery of Lost Art’ win the SXSW Interactive Award for Art. It was a huge honour to be recognised by a festival that champions innovation and boundary pushing work. We also faced down some hefty competition from the likes of Disney, Cirque de Soleil and Cindy Sherman at MoMa.
A collaboration with Tate and Ch4, Gallery of Lost Art was a virtual year-long exhibition that explored the sometimes extraordinary and sometimes banal circumstances behind the loss of major works of art from the 20th century. Archival images, films, interviews, blogs and essays were laid out for visitors to examine, revealing the evidence relating to the loss of works by over 40 artists, including such figures as Marcel Duchamp, Pablo Picasso, Joan Miró, Willem De Kooning, Rachel Whiteread and Tracey Emin. The exhibition was accessible online for exactly one year, before being destroyed itself! This was the Tate’s first ever online only exhibition and was their third most visited show of the year.
You can find out more about the project here
We’ve started production on a suite of AVs for the National Museum of Denmark visualising the world of the Vikings.
Through interactives and ambient media we will show the spread of the Viking’s influence in Denmark and beyond, the logistics of planning for Raids, and the forensic techniques used to bring their histories to life.
isoLABS was created to give the studio the people, space and time to explore new emergent technologies without the pressure of project budgets or deadlines. It grew out of our KTP (Knowledge Transfer Partnership) with UWS and our close working relationship with Prof Nick Higgins.
Over two years we undertook a wide range of creative technology pilots led by our KTP Associate Verena Henn. The project has just been awarded the highest grade of “A – Outstanding”. With Verena now our Head of Research and Innovation at isoLABS, we continue to develop new partnerships with academia, the arts and industry. If we can help with your research-led work get in touch.
More experimentation with our Rokoko Motion Capture suit. This time working with dance artist and choreographer Vince Virr to capture movements and gestures for an interactive exhibit we’re designing for the Hans Christian Andersen Museum.
We’ve been using the Rokoko for performance capture for some time since John Butler joined us as Artist In Residence last year. Utilising this kind of innovative new tech means we can continue with cost effective routes for what used to be very expensive workflows – and we can push on with production despite the limitations that covid has introduced. No need to travel to a mo cap studio — we can create our own anywhere!
We’ve started production on a new project at The Hunterian Museum in London. The brand new building is being designed by award winning architects Hawkins Brown, erected behind the original 1837 Grade II* Charles Barry range of the Royal College of Surgeons. The Museum will become one of the leading centres of surgical heritage in the world and is due to open in late 2022.
We’ll be producing all the media exhibits for the new galleries.
Image ©Hawkins Brown
New artwork for Del Amitri’s 7th studio album ‘Fatal Mistakes’. Their first since 2002!
Released on CD, vinyl and even tape! on 30th April 2021.
Available for pre-order now.
Socially distanced filming and the limitations on crew and client numbers pose any number of challenges at the moment. We’ve been developing new Covid-compliant workflows and tools – latest was a live greenscreen shoot for our work on the new Hans Christian Anderson Museum in Odense. Shot in the ISO studio we had clients connecting in live from London and Denmark.
Combining ‘on set’ views, a virtual meeting room and live camera feeds alongside physical management of production spaces and circulation of the team we could safely manage cast and crew whilst also getting instant feedback and sign-offs on shots.
In responding to restrictions we can see potential positives around more sustainable production in the future. A carbon neutral international production!
Octomore X is an immersive 360 visual & audio experience we created for the launch of Octomore series 11 – Bruichladdich Distillery’s super heavily peated whisky. The experience blends and distorts footage from Octomore’s exclusive tasting note films (featuring Head Distiller Adam Hannett) with warped lidar and drone footage of the island of Islay, Octomore’s birthplace.
You can access the full experience here
We’ve been working with Bruichladdich on a number of exciting new projects, more to come…
We’re working on a new project creating a series of immersive sound installations and interactives for the upgraded David Livingstone Centre just outside of Glasgow.
We are working with our StoryFutures Academy writer-in-residence Declan Dineen on developing a series of abstract narratives that place the audience into key times and places of Livingstone’s extraordinary life.
Image © The David Livingstone Centre
We are one of 30 teams across the UK selected to develop R&D concepts for the Festival – its aims are to reflect community, diversity and creativity. We’re partnered with StoryFutures Academy, the British Film Institute, digital agency Nexus and TV historian and filmmaker David Olusoga to develop “ambitious, inclusive experiences that reflect modern Britain back to an audience of 67 Million people”.
10 projects will be selected at the end of February to be fully developed for the Festival.
The studio has just won a new Innovate UK R&D Award to work with internationally renowned Performance and Visual Arts space Tramway to develop a prototype on how live venues can adapt to a post COVID world.
The Sustainable Innovation Fund will support 9 months development, alongside a team of talented collaborators from the fields of audience evaluation, architecture, 3D scanning, virtual production and show design.
We will be developing a new digital toolset that will allow theatre, arts venues, and producers to reimagine shows and develop new audience experiences under social distanced guidelines, ensuring the safety of performers and visitors alike.
Our research team at isoLABS will be working alongside pre-visualisation specialists, Stageport award winning architects McGinlay Bell, audience engagement experts Indigo, H&S consultants ASE, and 3D digitisation specialists Parametrix. Tramway will be the host venue for the project and we hope to share developments on this critical area for creative recovery as we go.
Situated on Kowloon Peninsula, Hong Kong’s new cultural quarter, and designed by architects Herzog & de Meuron, M+ will be one of the largest museums of modern and contemporary visual culture in the world.
We’re working on the MEDIATEQUE, which will launch with a collection of over 200 original works of video and media art. The space will be designed around viewing booths aimed at solo or smaller group experiences with a user interface that encourage’s different audience groups to browse and discover new and unexpected artworks.
Image © Herzog & de Meuron
The Box, Plymouth’s brand new arts and heritage complex, opens today!
The museum’s nine permanent galleries showcase an impressive collection of ship’s figureheads, thousands of natural history specimens, paintings, sculptures and ceramics from the city’s art collections.
Here are some stills from one of the 37 AVs we created for the museum, a large impactful projection and the culmination of the visitor’s journey through the Port of Plymouth gallery, our film tells the living breathing stories of Plymouth’s fishermen. Through archival materials and specially filmed footage it emphasises the drama and danger of an industry at the heart of Plymouth’s history and identity.
MuseumNext is one of the world’s leading conferences on new ideas in the world of Cultural Heritage. Due to host the event for the first time in Scotland just as COVID hit they are now launching their DISRUPT online programme 5th – 30th October.
How can museums make sense of the ground shifting beneath their feet? How can they provide better leadership in tough times? Over four weeks, they will look to answer these questions, with talks, interviews and perspectives from leading museum thinkers around the world. We are happy to support and sponsor their work and recommend you check it out – we’ll see you (virtually) there.